Professional Experience:
Sony Interactive Entertainment | Group Manager, Global Marketing: 2018 – Present
Global Creative Account & Project Management Lead
Oversee global Account and Project Management team focused on delivering exceptional creative and streamlined solutions that drive results for the business
Own the creation of in-house agency’s global service level agreements collaborating with cross-functional creative leadership from copywriting, graphic design, digital design, operations and video production
Develop and establish quarterly demand planning process to proactively plan resource capacity
Lead creation and implementation of a global project intake and trafficking process
Champion project management software and data asset management tools across the organization
Continuously focus on relationship-building, problem-solving, negotiation, and conflict resolution while managing process and schedules while leading through change
Executive Planning & Operations
Managed executive planning and global operations for Global Head of Marketing and Marketing Leadership Team
Synthesized, planned, and executed on major goals to support broad functional objectives set by leadership
Organized and prioritized critical issues for leadership team to facilitate efficient decision making
GREY | Management Supervisor: 2016 –2018
Awards: Bronze Lion, Film Craft, 2018 for Fitbit
Integrated and strategic account lead on global campaigns for Fitbit and Norton by Symantec
Lead global cross-functional teams inclusive of internal and external agencies, global client partners, localization and media efforts from brief to execution, placement and tracking
Managed and mentored Account Supervisors and Account Executives daily
Duncan/Channon | Account Supervisor: 2014 – 2016
Managed integrated brand campaigns, digital direct response, studio initiatives and brand identity work for StubHub and Stride Rite
Developed forecasts and agency resourcing plans as well as negotiated client scopes of work
Authored and delivered agency-wide digital process guide
Managed and mentored Senior Account Executive
DDB Worldwide | Account Supervisor: 2011 – 2014
Awards: Bronze Effie, Automotive Aftermarket, 2014 for Armor All
Integrated client lead on Armor All, STP, The Partnership for a Drug-Free America, Tourism Australia, Dolby, Clorox, ConAgra Foods and Consumer Healthcare Products Association
Achieved a Bronze Effie for Armor All by increasing sales 8% year-over-year in a historically flat category
Extensive digital experience developing websites, mobile and display ads as well as social media campaigns
Hoffman Lewis | Account Executive: 2010 – 2011
Account manager for Toyota, Raley’s and Beverages & More (BevMo!) accounts
Managed billing, estimating and forecasting while partnering with finance team
UPROAR! | Account Executive: 2008 – 2010
New York, NY
Client partner on Hasbro game brands such as Connect 4, Battleship, Candy Land, Guess Who and Cranium
Heavy TV production experience while leading integrated social campaign for Cranium
Marion, Montgomery, Inc. | Assistant Account Executive: 2005 – 2008
Houston, TX
Account experience working on Minute Maid, Gexa Energy, Cold River Records, and The City of Sugar Land
Education:
University of Houston – BA Public Relations, Corporate Communication Minor – May 2005